The portfolio problem
A beautiful portfolio site and an AI-readable site are not the same thing. Most design studio websites present work as full-screen imagery with minimal copy, often rendered through JavaScript galleries. AI crawlers read raw HTML and most do not execute JavaScript, so they arrive at your homepage and find almost nothing: no description of who you are, no service area, no evidence of your projects. The studio looks established to a human and invisible to a machine.
What clients now ask AI assistants
Homeowners increasingly ask assistants questions like "interior designers near me who do full room schemes" or "who can design a coastal holiday home in Northumberland". The assistant answers from sites it can read and verify. Studios with plain-text service descriptions, named locations, project pages with real copy, and Organization schema get cited. Studios with image walls do not.
What the scan checks for design studios
All 26 standard checks apply, and four matter most in this sector: content readable without JavaScript, an entity-defining opening paragraph (who you are, where you work, what you design), LocalBusiness or Organization schema with your studio name and area served, and project pages with enough copy for an engine to chunk and retrieve. The live AI recall test then asks an assistant what it actually knows about your studio.
What the £299 Fix changes
We add the structured data layer (Organization, FAQ, breadcrumbs), an AI crawler policy that explicitly admits GPTBot, ClaudeBot and PerplexityBot, an llms.txt index of your portfolio, and crawlable copy patterns for your project pages that do not compromise the visual design. Fixed within a week, re-scanned to prove the lift.
Find out where you stand
The scan is free, takes about 60 seconds, and shows your score with your three biggest issues. The full 26-check report goes to your inbox.
Scan my site free →Asked often
Why is my design portfolio invisible to ChatGPT?
Most portfolio sites render content with JavaScript and carry little crawlable text or structured data. AI crawlers read raw HTML, so they find images without context and no machine-readable record of the studio. The free FoundByAI scan shows exactly which of the 26 checks your site fails.
Will fixing AI visibility change how my website looks?
No. The fixes are structural: schema markup, crawler policy, meta data, an llms.txt file and crawlable text patterns. Your design and imagery stay exactly as they are.
Do interior designers really get clients from AI assistants?
Referrals from AI assistants are a growing share of discovery for local services, and design is a high-consideration purchase where people ask assistants for shortlists. Being absent from those shortlists is the cost of staying unscanned.